Our purpose is to usher in a fresh awareness to the art of makeup by bringing attention to the true hidden secrets of today's mainstream cosmetic industry. Our science of creating intense, rich & vibrant pigments is inspired by our compassion for all living beings & our planet. Thus, our opulent formulas are made with only the finest organic & plant based vegan minerals & are 100% cruelty free with absolutely no harsh chemicals. With extensive research given to each product, the end result will not only feel light on your skin, but is healthy for it too! Our secret ingredient is pure love.